This iconic development will set new standards for cultural excellence, attract discerning international audiences, and advance Saudi Arabia’s Vision 2030 goals.

The overarching cultural destination strategy brings together exclusive art experiences, world-class cultural infrastructure, and curated programming across two major sites, designed to position the Red Sea as a premier destination for culture and creativity.

In partnership with Future City, we developed a Curatorial Masterplan that provides the creative and institutional blueprint. This spans from site-specific installations that respond to the Red Sea’s unique natural and cultural context to the creation of anchor venues including a contemporary art museum and performing arts centres.

We also designed governance, operating, and financial models for each cultural asset, alongside a Cultural Programming Strategy to animate the destination year-round with landmark events, international brand partnerships, sponsorships, artist residencies, and cultural initiatives.

Backed by a robust business case and targeted audience engagement frameworks, our work is positioning Red Sea Global’s development as a differentiated cultural destination that will redefine the Red Sea region and establish Saudi Arabia as a global leader in culture and creativity.