Cultural tourism is one of the fastest growing and most valuable segments of the visitor economy.

Yet decision makers often lack the evidence needed to understand its performance, measure its impact and inform investment decisions. For those responsible for planning tourism and culture, consistent outcome-led data on behaviour, engagement, impact, and capacity is essential to understanding performance, guiding investment, and managing growth.

BOP’s Cultural Tourism Data and Intelligence provides this evidence, helping destinations understand the role of culture in attracting visitors, creating distinctive places and supporting long-term economic growth.

For clients, we provide services across destinations, venues and activations (such as major events) to provide the evidence and insight needed inform policy, guide investment and shape long-term destination development. Including:

• Competitive analysis and benchmarking
• Strategy and development
• Economic, social, cultural and environmental impact assessment