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Culture and Creativity in Global Cities

BOP500

Cultural tourism in global cities generates over $741.3 billion, highlighting culture and creativity as key drivers of economic growth. To unlock these benefits, sectors across the spectrum must understand the vital role culture plays for both citizens and tourists.

We’ve invested in R&D projects to address evidence gaps, creating innovative tools for strategy and planning. Our BOP500 database covers cultural assets, citizen access, international and domestic cultural tourism, and over-tourism across 250 global cities.

Using a rigorous set of indicators, this database helps our clients to:

  • Map existing cultural assets

  • Identify gaps and opportunities

  • Benchmark against peers and competitors

  • Galvanise stakeholders

Our Data

Across 250 Global Cities 

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Cultural Assets 

Data and and geo-location on over 28,000 individual museums, libraries, cinemas and concert halls in 110 countries across six continents.

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Cultural Access

Number of cultural assets per capita across 250 global cities, capturing how well cities provide culture to their citizens.

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Cultural Affordability 

A proxy measure for how much cultural experiences in cities cost relative to their residents’ ability to pay. This includes data on cinema ticket pricing and average net salary across our 250 cities.

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Major Cultural Attractors

Data and geo-location on fixed cultural assets like world heritage sites, restaurants, opera houses and theme parks. Data on key time limited events, including film festivals, biennales, fashion weeks and art fairs. Identification of cultural hotspots across every major global region.

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Tourism Impact

Data on cultural tourism visits by both international and domestic tourists (including visitor numbers to the Art Newspaper's world's top 150 most visited museums), and their annual spend across 250 cities.

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Tourism Sustainability

Using two indicators from the UN World Travel Organisation 'tourism balance' and 'tourism concentration,' our database captures cultural tourism sustainability relative to city population and geographic size. Definition of the maximum ‘carrying capacity’ of 250 major global cities in terms of numbers of cultural tourists.

Reports 

Every year we publish a flagship report informed by BOP500 data and insights. To access the reports in full, to discuss data packages, or to discuss a project please get in touch. 

Cultural Asset Index
Cultural Tourism Index

Like many global cities, Abu Dhabi is seeking to understand its unique cultural capabilities to enhance cultural attractions and better position itself for global tourism. 

By benchmarking the city against 50 others worldwide in the BOP500 database, we developed ranking scenarios for domestic and international tourism, identifying how Abu Dhabi can optimise its tourism potential. We also highlighted the trade-offs between focusing on international versus domestic tourists.

 

This work empowers Abu Dhabi to better understand its cultural strengths and consider both global and local opportunities – enabling Abu Dhabi to create the strategies needed to expand its footprint. 

Department of Culture and Tourism, Abu Dhabi

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