Strategy and Planning

We lay the foundation for world-leading cultural organisations and destinations.

Grounded in evidence and experience, our strategy and planning work draws on deep sector insight and practical understanding. Our clients include cultural organisations, creative clusters, regeneration agencies, developers, city mayors, and national governments.

We’ve shaped resilient strategies for arts and cultural venues, visitor attractions, and heritage sites, guided public art planning for cities and districts, and supported cultural ecosystem growth in emerging markets. Our growing cultural tourism portfolio is now catalysing this experience to help destinations put culture and the creative industries at the heart of their visitor offer.

Services

Venue and Destination Development

  • Feasibility studies​
  • Viability studies​
  • Opportunity & options development
  • Options appraisal
  • Concept development
  • Programme design

Strategy

  • Programming and place activation strategies
  • Market & competition analysis
  • Vision, mission, value proposition development
  • Concept development
  • Organisational analysis and strategies
  • Operational analysis and strategies​
  • Governance structures
  • Multi-criteria analysis

Planning

  • Cultural infrastructure planning
  • Workforce planning
  • ​Risk and scenario planning
  • Strategic & business planning
  • Organisational diagnostics
  • Visitor experience review and design
  • Commercial income generation planning
  • Financial modelling
  • Operational and delivery models

Track Record

Our sector knowledge and expertise means our clients benefit from:

A strong evidence base

Experts with hands on experience working in the sector

Practical solutions and actionable strategies

Deep expertise and international networks

In depth understanding of financially and environmentally sustainable models

Strong stakeholder management

End to end understanding of the cultural policy landscape

Projects

Featured Case Studies

People

Meet the experts who run and deliver our Strategy & Planning projects