Image Credit: British Land
NDT Broadgate, Supporting Artists in a Post Pandemic London
British Land and New Diorama Theatre reveal the substantial social and economic impact of their 12 month-long NDT Broadgate initiative, which saw 20,000sq ft of creative space provided to over 8,800 independent and freelance artists free of charge over 2021-2022.
Jonathan Todd
Chief Economist
Jonathan is an economist with over a decade’s experience in impact assessment and evaluation, and high-level policy experience, particularly within the cultural and creative sectors.
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The landmark project transformed part of London’s Broadgate estate into a free creative hub for independent artists and freelancers making both a commercial and social case for meanwhile use spaces.
BOP Consulting was commissioned to perform the economic impact assessment for British Land and New Diorama Theatre. Our research included:
Evaluating the project’s role in supporting over 8,800 artists and 1,532 creative projects, with a focus on cultural diversity and social inclusion.
Assessing the impact on nearby commercial areas, measuring footfall and sales uplift for local businesses.
We found that the partnership between the two organisations facilitated artists using these spaces to produce 250 original shows, many of which have gone on to be shown on the West End and all over the UK. It also helped to create a thriving development at a difficult time.
Restaurants, and bars close to NDT Broadgate benefited from nearly double the sales uplift of other retailers across the complex. By attributing this impact to the project, substantial economic impact was demonstrated, resulting in a GVA over £27m.
Read the full report and learn more about our evaluation expertise below.
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British Land and New Diorama Theatre reveal the substantial social and economic impact of their 12 month-long NDT Broadgate initiative, which saw 20,000sq ft of creative space provided to over 8,800 independent and freelance artists free of charge over 2021-2022.
Project Report
Economic Impact of NDT Broadgate
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