top of page
Image Gradient
BOP Consulting Logo | HomeButton
Creativity in health settings
image gradient

Image Credit: Smartworks Coworking

Creativity in health settings

Findings from our work at Great Ormond Street Hospital reveals how visual arts enhance the patient, visitor, and staff experience.

Richard Naylor

Director, Research

Richard Naylor is a world leading expert in research methodologies for the culture and the creative industries, having been an early innovator in the development of frameworks for measuring the economic and social impacts of cultural activities.

Richard Naylor - Director, Research | BOP

Planning a new project?

If you are interested to learn more about our work or if you have a project you would like to discuss, get in touch.

LOCATION

Europe

CLIENT

GOSH Arts

SECTOR

Projects Sectors

GOSH Arts is the arts programme at Great Ormond Street Hospital for Children (GOSH). 


Through participatory activities, art commissions and temporary exhibitions, they work to inspire creativity, create welcoming environments, and offer meaningful cultural opportunities across a variety of art forms for patients, families and staff alike.


We were commissioned by GOSH to conduct a small-scale evaluation of how patients, visitors and staff interact with the visual art displayed in public spaces within the hospital. This focused on two key aspects of people’s experience: level of engagement and perception of impact. We found:


  • Despite the obvious distractions of visiting or working within a hospital, 81% of our sample were highly engaged with the visual arts displayed in the hospital. Families of patients, staff members, as well as visitors notice the art on the walls often or every time they visit the hospital. We have calculated that there are around 151,000 observations to the artworks every year

  • Families of patients, staff members and visitors find the artworks conducive in creating a positive hospital environment. More specifically they agreed or strongly agreed that the artworks are welcoming (100%), interesting (98%) and playful (98%).


This research lies within a broader body of work BOP has been involved with in the past - from the evaluation of the GRIDA Arts Strategy for Guys and St. Thomas’ Charity and Guy’s and St. Thomas’ NHS Foundation Trust in 2016, to the current evaluation of performing arts programmes produced by Breathe Arts Health Research.


Results from this body of work widely demonstrate the positive impact creativity can have in both mental and physical wellness of individuals. When the artistic practices can create a genuine connection between the artefact, the individual and its community, creativity positively effects the wellbeing of ourselves and the one of people around us. More specifically, our findings demonstrate that quality creative artefacts are able to trigger and develop fundamental human experiences, such as empathy, the creation and maintenance of interpersonal relationships, the management of emotions, as well as the creation of a self-care practice.

Creativity in health
DOWNLOAD REPORT

Project Report

The report outlines the findings from a major study into the international activity of the Arts Council England-supported cultural ecosystem.

International Activity Report

Arts Council England

BOP Consulting was appointed to outline a pilot for a Creative Worker Income Guarantee for Brighton & Hove, working on behalf of the University of Sussex and the ABCD Cultural Recovery Programme. 

Cultural, Creative and Collective Recovery: Exploring a Creative Worker Income Guarantee

University of Sussex

The report on how global cities tackle climate change with cultural policies and programmes. Insights from the World Cities Culture Forum's latest report.

The Green World Cities of Tomorrow: Culture and Sustainability – Special Report Prepared for WCCF Global Conversation

World Cities Culture Forum (WCCF)

Unique case guide is co-produced with the participating cities of WCCF, highlighting city examples and a global cities approach to evidenced-based policymaking.

Culture Counts: New Approaches to Evidence Based Cultural Policymaking in World Cities

World Cities Culture Forum (WCCF)

Working alongside CRAIC, a new research and collaboration centre at Loughborough University, we conducted an extensive survey of virtual production assets throughout the United Kingdom to map the country’s growing ecosystem.

Mapping the UK's Virtual Production Ecosystem

Loughborough University

The World Cities Culture Report (WCCR) 2022 builds on the ground-breaking 2018 and 2015 Reports. It gives insights on the major challenges world cities facing.

World Cities Culture Report 2022

World Cities Culture Forum (WCCF)

BOP's contribution to the 2nd edition of the report UNESCO's Global Creativity Report, examining policies safeguarding the creative and cultural sectors.

UNESCO's Re|Shaping Policies for Creativity Report – Addressing culture as a global public good

UNESCO

BOP’s updated Handbook for the Inter-American Development Bank sets out strategies for sustainability and urban resilience

Creative and Cultural Industries and Urban Revitalisation in the post-COVID era

Inter-American Development Bank - IDB

We investigated the potential impact of AI for European cultural and creative businesses. Explore the transformative opportunities AI brings to industries.

Opportunities and Challenges of AI for the Cultural and Creative Industries

European Commission

Research in the Gulf Co-operation Council States in collaboration with British Council and BOP Consulting helps identify opportunities for festival development.

An evidence-base for the growing Gulf festivals sector

British Council

BOP’s report on creating a healthy night-time economy for the Nanjing City Government demonstrates the importance of cross-cutting policies.

Creating Healthy Night-time Economies in World Cities

Nanjing Creative Center

Findings from our work at Great Ormond Street Hospital reveals how visual arts enhance the patient, visitor, and staff experience.

Creativity in health settings

GOSH Arts

Our new report for UNESCO sets out the huge global impact of COVID-19 on the cultural sector. We estimate $750 billion lost for the CCI and 10 million job cuts.

Economic impact of COVID-19 on the Cultural and Creative Industries

UNESCO

New handbook 'Making Space for Culture' explores how world cities address the challenge of preserving cultural infrastructure while promoting growth.

How can cities make space for culture?

World Cities Culture Forum (WCCF)

Our research for the National Trust suggests approximately 3,000 Grade II buildings at risk in urban areas and discusses the impact on heritage and communities.

Protect urban heritage to prevent growth in inequality

National Trust

Our review of the Scottish Animation Sector, commissioned by Creative Scotland, has just been published

Review of the Scottish Animation Sector

Creative Scotland

UK-wide study of visitor experience practice provides new benchmarks for cultural and visitor attractions

Sharing Operations and Visitor Experience insight

VE:Forum

Our ‘blueprint for growth’ strategy has just been published for the video games sector in the West Midlands.

What's next for a video games cluster?

ukie

The World Cities Culture Report 2018 explores the evolving role of culture in global cities. The report provides a view of the state of culture in our cities.

World Cities Culture Report 2018

World Cities Culture Forum (WCCF)

Our research for UNESCO's major report on Protection and Promotion of the Diversity of Cultural Expressions

Reshaping cultural policies

UNESCO

Related Projects

Research, Data and Insight

SHARE PROJECT 
Richard Naylor - Director, Research | BOP

Richard Naylor

Director, Research

bottom of page