Catherine Joyce
Catherine Joyce leads BOP's commercial approach, further strengthening our relationships with clients and partners.
Her extensive commercial experience, including many years at Oxford Economics, means she brings a strong track record of business development, strategic planning and client relationships. She specialises in identifying opportunities, understanding client needs and translating expertise into compelling propositions that deliver value.
Alongside her commercial experience, Catherine has a passion for culture and the creative industries, and the role they play in shaping places, enriching lives and driving economic and social value.
She is particularly interested in how robust research, and evidence can help cultural organisations, destinations and businesses demonstrate their impact, make informed decisions and realise their ambitions.
She holds a BA in French Studies from the University of Portsmouth.
