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Released earlier this week in anticipation of V&A Dundee's fifth birthday, the impact study showcases not only the museum's substantial economic impact since its opening in September 2018 but also its profound civic importance and reach.
The Numbers | Key Findings
Since 2018, V&A Dundee has:
Generated £304 million in economic impact for Scotland.
Contributed 1,685 jobs to Scotland, including 450 in Dundee.
Welcomed 1.7 million visitors, including 500,000 who came to Dundee for the first time to visit the museum.
With over 270,000 community and learning engagements, nearly 10,000 pupils, teachers, and educators engaged, and more than 2,000 learning and community events, it has been a pleasure to chronicle and analyse the impact of these first five years. We look forward to observing the progress of V&A Dundee as it enters its next five years and beyond.
To read full press coverage see the links below.
Press
The Scotsman | V&A Dundee Hailed as a symbol of the city's ambitions
The Herald | V&A Dundee's worth to the economy revealed
Scottish Field | V&A Dundee generates 304 million for the Scottish economy
V&A Dundee Impact Study Featured in the Scotsman, The Herald & Scottish Field
Chief Economist, Jonathan Todd, travelled to V&A Dundee to present the findings of our five-year Impact Study with 'tialt' to museum staff and stakeholders.
Sep 12, 2023
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Chief Economist, Jonathan Todd, travelled to V&A Dundee to present the findings of our five-year Impact Study with 'tialt' to museum staff and stakeholders.
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By BOP Consulting
Teodora Lazar
Senior Researcher
Teodora is a skilled mixed-method senior researcher with experience in the UK, European and Romanian cultural sectors.
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