We worked with Secret Cinema to identify the impacts of its residency at a huge former printworks in South London. Secret Cinema invested £8m to stage three spectacular productions there: Star Wars, Dr. Strangelove and 28 Days Later. In total 140,000 visitors attended.
Our research included a visitor survey; interviews with local stakeholders; analysis of financial data; and economic modelling. We revealed that staging a spectacular production in a disused building awaiting regeneration, demonstrates the viability of future cultural and entertainment uses. It raises the area’s visibility, and can influence the future use of the building itself.
The local economy benefits from millions of pounds of visitor spending, and the local community’s aspirations for the future of their neighbourhood are raised.
Secret Cinema is now using our report to secure other exciting locations in London, and overseas.