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Summer Fu, Associate

Summer Fu

Summer’s work focuses on place branding and cultural exchange in an international context.

Her past projects including assisting in delivering the 2nd World Cities Culture Tianfu Symposium for Chengdu municipal government, as well as organising an expert panel and contributing to a report looking into cultural tourism for Dayi county government, China. Currently, she is part of a team working for a post-industrial urban regeneration project in Beijing and contributing to a report for the British Council to facilitate the cultural collaboration between the UK and China.

Summer has more than six years of experience in online media and public relations, reporting localness and globalisation from various aspects, including public policy, politics, popular culture and national identity. Recently, she independently completed an in-depth report on the national and regional image of Switzerland by visiting cultural venues, analysing literature, and interviewing dozens of representatives from governments, tourism boards, museums, NGOs, think tanks, tourist attractions and local enterprises.

She holds a MA in Transnational Communications & Global Media from Goldsmiths, University of London, and two BAs in Philosophy and Chinese Literature from the National Taiwan University. Her MA dissertation looked into the role British popular music plays in shaping national identity and attracting foreign tourists.

傅莞淇, 中国部研究合作伙伴