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Marta Moretto, Senior Researcher

Marta Moretto

Marta is an experienced BOP Researcher working with mixed research methods for social and economic impact assessments of cultural and creative activities. Her main research interests are evaluations of arts activities on people and their wellbeing; business modelling and economic sustainability for the creative industries; and studies of cultural-driven economic development in cities.

Marta has recently carried out research for UNESCO, providing quantitative evidence and data on a major report looking at the progress made on promoting the Diversity of Cultural Expression around the world. She also provided qualitative and quantitative research across both the Catalyst and Catalyst:Evolve major arts fundraising programmes for Arts Council England, and undertook the evaluation of the visual and performing arts programme, GOSH Arts for the Great Ormond Street Hospital for children in London.

Prior to joining BOP, Marta worked with BAM! Strategie Culturali, a management consultancy for the creative sector, as well as collaborating with CieloBlu ONLUS, a not for profit organisation empowering people with disabilities.

Marta holds a BA in Literature and Art History from Università degli Studi di Bologna, and a Masters’ in Innovation and Organisation of Culture and the Arts from the Bologna School of Economics and Copenhagen Business School, where her dissertation focused on the economic impact assessments of cultural organisations and their effectiveness in fundraising practices.