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Jonathan Todd, Chief Economist

Jonathan Todd

Jonathan Todd joined BOP as Chief Economist, having managed the research programme of UK Music, the umbrella trade body for the commercial music industry, for four years. His work at UK Music included two regular and large scale studies on music’s economic impact and the contribution that music makes to the tourist industry.

At BOP, Jonathan leads our work on economic impact assessment – in which he has over a decade’s experience. Jonathan’s work at BOP has supported the growth aspirations of BBC Wales and Pallent House Gallery, as well as an art gallery that has ambitions to relocate to the iconic Park Hill estate, Sheffield. For BOP, he has also pioneered assessment of the economic impact of live entertainment in Ireland and fashion in East London.

Jonathan has worked closely with the Office of National Statistics (ONS) and other key public bodies (Creative Industries Council, DCMS and IPO) in delivering major studies for UK Music, including accessing the Virtual Microdata Lab (VML) managed by the ONS to access bespoke data on music businesses. Upon publication of the 2014 study, Tony Clayton, outgoing Chief Economist at the IPO, commented: “The IPO welcomes UK Music’s collaborative research on the economic contribution of music. This excellent piece of work meets both the IPO’s Standards of Good Evidence and National Accounts standards. The methodology used has already been successfully adopted by other industry sectors.” On behalf of UK Music, Jonathan sat on the research committee of the Creative Industries Council and the research committee that supports UKTI’s creative industries exports strategy.

He is a former Chief Economist at the think-tank Demos, where he last year published a major study on the future of apprenticeships, and a Senior Consultant at Europe Economics, where he managed pan-European impact assessments on behalf of both the European Commission and European Parliament, as well as Whitehall departments and leading UK companies. He peer reviewed on behalf of the Department of Culture, Media and Sport (DCMS) the cost-benefit model that they had developed for digital radio switchover.

He holds degrees from three universities, including an M.Phil in Political Thought and Intellectual History from Fitzwilliam College, Cambridge University. He is an RSA Fellow and has been named by City AM among the UK’s 100 most influential economists. He lives in the Jewellery Quarter, Birmingham, where is a co-founder of a neighbourhood bar and kitchen, 1000 Trades.