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Jonathan Todd, Chief Economist

Jonathan Todd

Jonathan is an economist with over a decade’s experience in impact assessment and evaluation, and high-level policy experience, particularly within the cultural and creative sectors.

At BOP, Jonathan leads our work on economic impact assessment and culture-led regeneration. Jonathan’s work at BOP has supported the growth aspirations of BBC Wales and Film London, as well as funding cases for major capital works, such as Symphony Hall Birmingham and the Abbey Theatre, the national theatre of Ireland. He is an expert in building Green Book compliant cases for cultural investment.

Jonathan previously managed the research programme of UK Music, the umbrella trade body for the commercial music industry, for four years. His work at UK Music included two regular and large-scale studies on music’s economic impact and the contribution that music makes to the tourist industry.

Jonathan built upon this quantitative research at BOP with ground-breaking assessments of the economic impact of live entertainment in Ireland and fashion in East London. His expertise in harnessing culture to support local economic growth initiatives was drawn upon in providing research and strategic direction to the Cultural Cities Enquiry.

He is a former Chief Economist at the think-tank Demos, where he last year published a major study on the future of apprenticeships. He was also a Senior Consultant at Europe Economics, where he managed pan-European impact assessments on behalf of both the European Commission and European Parliament, as well as Whitehall departments and leading UK companies.

He holds degrees from three universities, including a M.Phil in Political Thought and Intellectual History from Fitzwilliam College, Cambridge University. He is an RSA Fellow and has been named by City AM among the UK’s 100 most influential economists. He lives in the Jewellery Quarter, Birmingham, where is a co-founder of a neighbourhood bar and kitchen, 1000 Trades.