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David Adam, Senior Associate

David Adam

​David is an economic development, soft power and international relations specialist, with experience in strategy development and implementation for global cities including London, Moscow, Beijing, Shanghai, Nanjing, Mumbai.

His regular clients include cultural organisations, city government institutions including the Greater London Authority, Corporation of London, Salford Council, Manchester Council, Climate-KIC, OECD, British Council, Transport for London, Crossrail, and many others. He has particular expertise in soft power, tourism, and brand positioning. He is a guest lecturer at University of Southern California on topics such as The Rhetoric of London, and is an associate with the British Foreign Policy Group.

Current and past projects have included authoring a British Council report on the Soft Power of Cities, and author of World Cities Culture Forum Report on Pioneering Cities. He has chaired an OECD review of members’ tourism policies, developed a series of concept papers on tourism policy challenges, and produced a final report examining the impact of funding, digital and economic trends in the tourism industry worldwide. In 2015 he advised the Deputy Mayor of London on vision and viability of bidding for the 2025 World Expo.

Other Strategy Development & Consultation:

  • Author and lead consultant on the Corporation of London’s 2018-2025 Cultural Strategy
  • Delivered a cultural strategy to lead the regeneration and place-making strategy of a district of Salford, Manchester
  • Commissioned by Crossrail to engage partners for a co-commission on their public art project. Instrumental in raising of £3.7m private sector funds.
  • Designed the Creative Cities Collection 2012. Won £300K of Chinese investment in order for London to commission 60 UK artists and pull together a unique exhibition in the Barbican during Games-time. The project was awarded the ‘Inspire’ mark from LOCOG and was part of the Cultural Olympiad.
  • Delivered a major city promotion initiative for the city of Nanjing in London in 2016, including a three day cultural festival on Potters Fields, partnering with the London Design Festival, exhibiting at 100% Design, building business and political relationships and activating a PR strategy.