World Book Night looms

04 March 2011

Yesterday was World Book Day; tomorrow (March 5th) sees the launch of World Book Night. This ambitious UK-wide initiative aims to give away one million books, as 20,000 'passionate' readers will be given 48 books each to pass on to whoever they choose.

Although the scheme (the brainchild of the publisher, Jamie Byng) is supported by the likes of the Publishers Association, the Booksellers Association, the Independent Publishers Guild and the Reading Agency, it is not uncontroversial. Hard-pressed booksellers, in particular are unhappy, as this blogpost suggests.

BOP Consulting

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