Image courtesy of Page\Park
The Design Council has launched their most ambitious research initiative to date, the Design Economy 2018. Building on their pioneering 2015 Design Economy report which measured the value of design across the UK for the first time, the 2018 version provides updated estimates, along with in-depth analysis of the scope and impact of design in the UK and its value to the wider economy.
To enhance the Design Council’s quantitative analysis of the sector, we were commissioned to develop a series of in-depth profiles of firms using design in interesting ways. These included design-intensive companies whose main function is design, as well as design active firms which are non-design companies but have design as a core part of their DNA.
Key findings from the report include:
For this, we travelled across London and the UK spending time with these companies to understand how they are using design and how its role is changing, how their capability and skill areas are adapting and expanding, and how these companies are responding to wider technological, political and economic factors.
Highlights from our research can be found throughout the report, with the full profiles to be rolled out in the coming months.
- Rebecca Greenwald, Researcher