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Ireland’s live entertainment sector adds real value

Our research into the sector’s economic and cultural impact is published

Earlier this month, our assessment of live entertainment’s economic and cultural impact in Ireland, Let’s Celebrate, was launched. This received extensive coverage on national TV and radio.

Working with Justin Green of Wide Awake Communications and Ticketmaster, some of our key findings were:

  • Over a 12-month period, across the island of Ireland as a whole, live entertainment generated an additional €3.8bn in revenue, €1.7bn in GVA, and over 11,000 jobs.
  • For every €1 spent on live entertainment tickets, an additional €6.06 of revenue is generated in the rest of the economy.
  • Amazingly, every single one of the international visitors surveyed would recommend attendance at a live entertainment event in Ireland to friends and family.

This research was seen as overdue by many. Professor Andrew Burke, Dean of Trinity Business School, is one of several illustrious names to be quoted in the report – including Michael Bublé, Michael O’Leary, and Louis Walsh - stressing a previous lacking of data on live entertainment:

“This has been the main reason why live performances in music and the arts have been so overlooked when it comes to industries that count – or can be counted!”

Hugh Linehan, Culture Editor at the Irish Times, saw the legacy of the report in its ability to influence future cultural policy:

Let’s Celebrate will form a useful base camp for the mainstream live entertainment industry as it argues its case for sympathetic treatment in discussions on the government’s much vaunted but as yet unrealised Creative Ireland strategy.”

Our Director of Research, Richard Naylor discussed the report findings further on the Pat Kenny Show – podcast available here.

The full report can be downloaded here.

- Jonathan Todd, Chief Economist